Policy

Editorial policy

Aesthetic medical products are regulated differently in every market. Content about them has to be held to a standard that a general product page does not need.

Who creates content

Product specifications, certificate records and technical descriptions are prepared by our product team from manufacturer documentation. We do not publish a generic editorial byline. Where content is generated with the assistance of translation or drafting tools, that output is treated as a draft and reviewed before publication.

We do not display a fictional "medical team" or invented author profiles. If a page requires professional medical review to be accurate, we do not publish that page until it has been reviewed.

Source hierarchy

Not all sources carry equal weight. Claims about certification, regulation, composition or origin are held to the highest tier available.

Claims and evidence

Every claim we publish must be traceable to a source. Claims about certification, origin, regulatory status or clinical performance are the highest risk, and are treated accordingly:

  • A certification statement requires the issued certificate.
  • An origin statement requires documentary support.
  • A regulatory status statement requires the actual registration or authorisation.
  • A performance claim without a specific published study is not made.

Where a claim cannot currently be evidenced, the claim is removed rather than softened into something unverifiable.

Translation and localisation

Localised pages are not produced by translating an English page and publishing the result. Each locale requires its own terminology decisions, its own buyer language and its own review. Until that review is complete, the page does not go live — a half-translated page that mixes English body text with a localised header is worse than no localised page at all.

Corrections

Corrections are published, not silently applied. Factual corrections to a specification or certificate record are applied at the data source so every page showing that field updates together.

Dates

Where a page displays a review or update date, that date reflects a substantive content change. It is not refreshed automatically when the site is rebuilt.